Keyword – Not Provided

Last year, Google decided to start creating ‘private’ searches; basically automatically removing search result information from all logged in users.  At first, they stated that it’d only affect about 2% of your visitors – a small number.

Utter bullshit.

These days, they take up 28% of our visitors from Google Search.

Why does this matter? Well, more information is better.  But worst, it made Y-o-Y comparisons much more difficult.  After all, 28% of all visitors are being ‘wiped’ from our results – but there’s no way of knowing which results they were wiped from, so it could be 100% of these visitors from a search results to 5% or something.

It’s worth keeping an eye on and better yet, keeping an eye on the rate that this increases.

And if you want a workaround (work being the emphasis here); keyword data is still being given to Advertisers; so log in to your Google Adwords account.

Those Who Know, Do

And those who don’t, consult.  Or teach.  Depending on who you ask.

A lie, of sorts.  There’s a million reasons why someone would consult or teach.

  • Lack of capital to start a business
  • Lack of desire to learn the other areas of business (e.g. logistics or accounting or HR)
  • Enjoyment of the act of consulting / teaching
  • Insufficient time to run a full business
  • Using consulting / teaching to boostrap capital
  • etc.

Yet, like most things there’s a grain of truth in there.  Be careful about the consultants and teachers you find, always check their previous references and check what they’ve done.  Many aren’t able to run a business because really, they just aren’t that good.