So, Google’s been altering the way it works as usual. Let’s talk:
So, Hummingbird just released (okay, it was announced released – it’s been around for a month). For our sites, we’ve seen a small drop off in traffic – not enough to say it had to do with Hummingbird rather than general movement. However, interestingly enough our page views have gone up which shows better engagement so it might actually be Hummingbird doing a better job. Conversions took a drop but not significantly, which could be attributable to any one of a milllion things too.
Overall, Hummingbird seems to be a non-starter since it targets longer tail words anyway; and those have always been harder to focus on when you are an e-commerce business like ours. With so many new products appearing all the time, it’s just tough to generate any good in-bound links to a product. Worst, more often than not those links just disappear anyway.
Search Query Unknown
What has been worst for us is the complete rollout of the (unknown) search query use by Google. That hurts – a lot. Sure, other non-online marketers have been dealing with the lack of data forever, but we’re online – we get data damn it. It really is frustrating, and will make SEO so much harder in the future. Not knowing what the number of search queries for a term and whether it’s worth going for makes it more a blind guess.
Mind you, Adwords is doable and combining search rank data with page data will help; but that’s a lot more work. Doable work, but more work. Joy…