Finding your passion

So, let’s talk about passion.  If you are starting a new e-commerce business (or a business in general I guess); you should consider doing a project that has you passionate about it.  Or at the very least, excited

You can obviously buy and sell any product you want (within reason, liquor, drugs, etc can require more start-up / legal requirements) but the simple truth is, for the first few months if not years you’ll be earning no money from this business.  In light of that, you want a business that you’re interested in, even excited about.

If you launch a business you aren’t interested in, it’ll go nowhere.  Trust me – I know.  I’ve launched a dozen side projects which I never got off the ground, partly because I didn’t have the time or funds to do it properly and partly because I just didn’t have the desire to push it through.

Quick wins happen, but mostly you are looking at the long grind.

So find a business or type of business you are interested in and launch that.  Don’t launch something just because it might make you money – it’s not good enough.  Not if you’re going to dedicate years of your life into it.


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