E-Commerce Perceptions

It’s strange working in the e-commerce field talking to disparate groups.  If you talk to your ‘run-of-the-mill’ general folk, once you explain what you do ‘sort of like Amazon‘; most of them nod their head sagely and go ‘oh yeah, great field; you are the next big thing‘.

Then you talk to people who work in Brick & Mortar stores, people whose livelihood are impacted by our new venture, by the Internet and you get a completely different point-of-view.  We are predators, we are everything that is evil and wrong with the world.  We destroy local businesses and savage communities. In short, we are the enemies of all the right thinking men.

It’s a huge contrast, from a quiet ‘yay, you’ to ‘death to the heathens’ attitude so many bring.  Sometimes, you’ll see it couched as other forms of discussion, how we are really ‘irrelevant’ or unimportant, how we are a small part of the economy.  If we are (and we are to some extent); why are you bothering to even comment?

It’s funny sometimes standing in the middle, just trying ot make a living.

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