More than SEO

When you are building out an e-commerce site, you need to work on more than just SEO.  When you are building out a site, you need to look at not just traffic generation but traffic conversion.

So, let’s talk about the various ways to deal with traffic generation:

  • Search Engine Optimisation
  • Search Marketing
  • Banner Advertising
  • Paid Traffic via social media
  • Social Media generation (organic)
  • Public Relations
  • Blogging & Guest Posting

Lots of options.  Here’s some basic areas to look at for traffic conversion:

  • Design
  • Usability
  • Reviews
  • Trust signals
  • Peer validation / social signals
  • Shipping options / lack-of
  • Payment Options
  • Guest checkout