We’re an e-commerce company. We plan the site, add new products, manage the logistics and ship our products to customers. Our focus and our specialisation basically falls into:
- B2C Marketing
It’s what makes us good and what keeps us successful so far. What we aren’t are:
- a B2B company
- a publisher or manufacturer
- a video production company
Both require expertise in areas that we do not have. Focusing on what we do best generally generates the most profits – pushing out to areas where we don’t have expertise in, while good in terms of diversifying risk can also leave customers (current and future) unhappy with us.
It’s often better, especially when you are small to focus on what you are best at.