Tag Archives: launch

Launching new businesses

So we’re in the midst of launching a new business, which not surprisingly takes a lot of time. It’s amazing what you need to get done to get a new business up. Here’s the various areas that need work just to get going:

  • Business name
  • Domain name
  • Business logo
  • Dedicated IP address & Server
  • SSL Key
  • Merchant account
  • Sourcing of distributors
  • Website with Shopping Cart
  • Site Design
  • Upload of product information including description & images

And that’s just to get the site launched without any optimisation.  We get to skip a few steps too like Canada Post / Shipping options because we’ve got an existing ecommerce business.

 

Starting out online

Over the last few months, we’ve talked to quite a few business owners looking to sell online.  Some are just starting out, others have an existing business that aren’t supported by their existing shopping cart software.   There’s basically 3 ways to sell an item online:

  • an online marketplace like eBay, etsy or Amazon
  • using a SaaS shopping cart (e.g. Volusion, Magento Go, Shopify)
  • using a self-hosted shopping cart (osCommerce, Zencart, Magento Community/Enterprise)

Deciding which of these three options works for you best depends on:

  • the number of products / skus
  • the  present revenue generated
  • expected future revenue from the cart
  • your personal HTML / CSS / Graphic Design ability
  • and of course, your budget

It’s the balance of these three that I think pushes many smaller businesses towards the first two options, and truthfully isn’t such a bad idea.   The trick is of course reviewing your options with full knowledge of what the pro’s and con’s really are.